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How Astrato Enhances your Business App Building Capabilities

It’s no secret that an organization is made up of many different departments, all of which will have their own data needs. 

For instance, marketing teams require social media and site visitor data. In contrast, sales teams are more interested in transactional information, and development teams may want to know what mobile app or browser customers use to access their site.  

In many cases, these data sets overlap – one customer will provide a data trail logging their site visits, how much money they spent with a company, and more. Both marketing and sales teams can glean valuable insights from all parts of the customer journey, even if sections of the data trail don’t specifically relate to their daily workload. That’s why organizations must set up data analytics systems using integrated Business Apps to help everyone understand their business data.  

This article will outline why Business Apps matter and how you can use a platform like Astrato to enhance your Business Application building capabilities with powerful Business Intelligence tools. 

Business App vs. Data App 

In a previous article, we described what a Data App is. To summarize, a Data App describes software that gathers data points, analyzes them, and then reveals business-relevant insights to users or initiates an action. 

In contrast, a Business App describes any software a company uses to support its operational procedures. Examples include Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resources Information Systems (HRIS), and others.

A Business App can support a brand’s data-driven or manual processes internally, externally, or in conjunction with other Business or Data Apps.

A company’s specific requirements and financial constraints determine the kind of Data/Business Applications it uses. For instance, Business Apps can be bought as ready-made solutions or they can be custom-built (if a business has access to development teams who can code bespoke applications). 

Alternatively, low-code or no-code tools allow companies to create Business Application solutions specifically for their needs with minimal technical expertise. Business Apps can also integrate with third-party software like Hubspot, Salesforce, Microsoft Teams, and Google Drive – offering even more flexibility and relevant insight. 

Astrato is an example of a user-friendly, no-code framework designed to help companies make compelling data visualizations to enhance their Business App building abilities. For example, this Sales CRM Workbook can offer a team a highly accurate picture of their company’s best sales channels. From there, teams can use the information to build robust solutions to boost sales pipelines. 

What are the benefits of Business Apps 

AMR projects that the global market for ERP software will reach $78.41 billion by 2026 with a 10.2% Compound Annual Growth Rate (CAGR). These figures suggest that demand for data-driven solutions and decision-making tools is steadily increasing among business owners, so let’s see why. 

Wide range of use cases 

Business Applications bring in data from numerous sources to enhance business activities. Here are three prominent use case examples suitable for different business models:  

  • B2B brands can build Business Applications to optimize inventory management or partnership opportunities, and to track bulk orders, or monitor communications amongst sales teams. 
  • B2C businesses can create marketing app solutions that deploy dynamic content and analyze customer recommendations. 
  • Internal teams (such as HR departments) can create Business Apps that track employee motivation levels, staff turnover, and other performance-based metrics on a month-by-month or daily basis.

Employee productivity boost 

Business Apps can help teams boost collaboration and productivity. And today, more than ever, with the rise of remote/hybrid working, establishing a reliable IT ecosystem accessible from anywhere is crucial in supporting a successful business model. 

For example, field sales agents can use Business Apps to stay in touch with the office from their mobile devices and gain access to real-time information (such as inventory levels at nearby store locations) to boost their effectiveness in sales pitches. 

How to Build a custom Business App 

In our previous article, How to build a Data App, we outlined the steps to creating a successful Data App, and many of the same rules apply to making an application for business use. For example, you will need to define your App’s goals, user permissions, and data governance policy. 

Furthermore, your Business App dashboard should be visually appealing and offer the best user experience possible. Test your solution and make adjustments based on user input until you have created an easy-to-use and error-free solution. 

You can use many programs to create Business Applications, including Microsoft Power Apps and Google Cloud AppSheet. However, Astrato makes it easy to enhance your Business Applications with data-driven insights to ensure that your App aligns with your company’s needs. It even includes a Writeback Data feature, allowing teams to safely amend, update, and comment on analytics data findings, streamlining collaboration and enhancing organizational efficiency.   

How to get started with building Business Apps with Astrato 

Astrato’s powerful Business Intelligence platform can help Business Users create analytics dashboards quickly and easily, even if you’ve not got any coding expertise. The platform’s drag-and-drop features and cloud-native architecture means it’s easy to create stunning data visualizations and uncover new opportunities to grow your business.

Sign up for a free two-week trial today, and one of our team will guide you through the process of developing the best apps for your needs. 

Book a demo with us to find out more today!