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Event round-up: The Evolution of BI & Data Products: Self-Service BI & Data Apps with Snowflake ๐Ÿš€

Business Intelligence (BI) is evolvingโ€”fast. At our latest event, industry leaders shared how self-service BI and data apps are changing the game. With Astrato and Snowflake, organizations are ditching legacy tools, scaling smarter, and unlocking new revenue streams.


Hereโ€™s how it all unfolded:


๐Ÿ‘‹ Setting the Stage: Martin Mahler, Founder & CEO, Astrato Analytics

Martin kicked off the event by asking: Are we really using BI to its full potential? While many companies claim to be data-driven, the reality is different. Legacy BI tools are holding teams backโ€”theyโ€™re slow, expensive, and limit access to insights.

The vision? A new era of BI that moves beyond dashboards to fully interactive data products, powered by the cloud. Astrato, built on Snowflake, makes this shift possible with real-time analytics, write-back capabilities, and true self-service BI.

๐Ÿ”น The challenge: Traditional BI creates bottlenecks, forcing users to wait for IT teams to build reports.
๐Ÿ”น The opportunity: Cloud-native BI removes these barriers, empowering users to explore and act on data instantly.


 

 


โ„๏ธ Snowflakeโ€™s Power in the Modern BI Stack โ€“ Joel Brunger, Solution Engineer

Joel from Snowflake took the stage to highlight why the future of BI is built on Snowflake.

๐Ÿ”น No more resource constraints: Snowflakeโ€™s elastic compute model lets users scale up and down instantly.
๐Ÿ”น Live data, no duplicates: Unlike traditional BI, Astrato queries Snowflake directly, eliminating data silos.
๐Ÿ”น Governance & security built-in: No need for multiple copiesโ€”everything runs on a single source of truth in Snowflake.

This is why Astrato + Snowflake = the perfect match for companies looking to simplify, scale, and speed up their analytics.

 


๐Ÿš€ SwitchRCMโ€™s Story: From Qlik to Astrato โ€“ Melissa Pluke, Co-Founder

Melissa shared a bold moveโ€”SwitchRCM ditched Qlik to build a scalable Embedded Analytics solution with Astrato.

๐Ÿ“‰ The problem:

  • Qlikโ€™s licensing costs made it impossible to scale.
  • Slow performance meant long wait times for customers.
  • Lack of customization made their dashboards look like every other Qlik report.

โœจ The solution:

  • With Astrato, they built a fully branded embedded analytics product.
  • Snowflakeโ€™s power reduced data processing time from 2 hours to just 12 minutes.
  • Astratoโ€™s self-service model allowed non-technical users to explore data without writing code.

๐Ÿ’ฐ The result? More clients, better performance, and a BI product that actually generates revenue.


๐Ÿ› ๏ธ Breaking Free from Legacy BI โ€“ Jason Michaelides, DataTamers.io

Jason, a veteran in the BI space, called out the elephant in the room: Traditional BI is holding companies back.

  • Old BI tools were built for on-premise setups. They werenโ€™t designed for todayโ€™s cloud-first world.
  • They store data inefficiently, require complex extracts, and are costly to maintain.
  • Snowflake changes everythingโ€”it separates compute and storage, enabling true scalability.

With Astrato + Snowflake, organizations can cut costs, speed up analytics, and focus on innovation instead of BI maintenance.


๐ŸŒŽ GoBubbleโ€™s AI-Powered Analytics โ€“ Claudio Paolicelli, CTO

Claudio introduced GoBubble, a company using Emotion AI to create safer online spaces for children.

๐Ÿ”น The challenge: They needed real-time analytics to monitor and analyze online interactions at scale.
๐Ÿ”น The solution: With Astrato and Snowflake, they built fully customizable dashboards for real-time AI insights.

The result? Faster data, smarter decisions, and a safer digital environment.


๐ŸŽฏ Astrato in Action: Martinโ€™s Favorite Data Apps

Martin wrapped up with a rapid-fire demo of Astratoโ€™s top data apps, including:

๐Ÿ“Š Churn Prediction โ€“ Spot customers at risk of leaving and take action.
๐Ÿ“ˆ Ad Spend Optimization โ€“ Fine-tune marketing budgets with live campaign insights.
๐Ÿ“‘ Real-Time Financial Reporting โ€“ Edit and adjust reports without waiting for IT.

These arenโ€™t just dashboardsโ€”theyโ€™re interactive, decision-making tools.

 


Final Thoughts: BI That Works for Everyone

The event made one thing clear: BI is shifting from static reports to dynamic, self-service data products.

๐Ÿš€ Astrato + Snowflake empowers teams to:
โœ… Move fast โ€“ No more waiting for IT to build dashboards.
โœ… Scale efficiently โ€“ No expensive licensing barriers.
โœ… Make better decisions โ€“ Real-time data means real-time action.

BI is evolving. Are you?