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Key Players: Embedded BI Tools

You could have all the data in the world, and the most sophisticated Business Intelligence tool, but if no one engages with it, you’re not getting any value from your investment or energy. Thankfully, embedded analytics is here to address exactly that. But what is it? Who uses them? Who are the big players? This blog reveals will tell you everything you need to know:

What is Embedded Business Intelligence?

Embedded Business Intelligence refers to the practice of integrating data analytics and reporting capabilities directly into existing applications and software platforms. Unlike standalone BI tools, which require users to switch between different interfaces, embedded BI seamlessly blends analytics into the user’s workflow, enhancing the overall user experience. This integration enables users to make data-driven decisions without leaving the applications they use daily.

Who Uses BI Tools?

Business Intelligence tools cater to a wide range of users, from executives and managers to frontline employees. These tools empower users to access, analyze, and visualize data to derive meaningful insights. Executives can use BI dashboards to monitor key performance indicators (KPIs) and track the health of the business. Managers can dive deeper into data to identify trends and opportunities, aiding in informed decision-making. Frontline employees can benefit by using BI tools to gain insights that help them optimize their day-to-day operations.

Major Players in Embedded BI


Astrato distinguishes itself with a powerful embedded BI solution that transforms applications into data-driven platforms. Running natively in the Cloud, Astrato empowers real-time decision-making based on data insights. From visualizing sales trends to monitoring customer behavior, Astrato’s embedded BI tools offer versatility across various industries. Purpose built for Snowflake, Astrato is able to surface User-Defined Functions (UDFs) in Snowpark, allowing analytics to be customized specifically for an organization’s interests. Combined with its user-friendly interface, businesses can quickly deploy solutions, making Astrato a preferred choice for flexible and scalable embedded BI.

IBM Cognos Analytics 

IBM is a pioneer in the BI realm, offering Cognos Analytics as part of its suite. This solution stands out for its robust reporting, dashboards, and AI-powered analytics. IBM’s extensive experience and advanced features make it a preferred choice for enterprises seeking sophisticated data analysis.

Microsoft Power BI

Microsoft’s Power BI is celebrated for its seamless integration with other Microsoft products. Its user-friendly interface, intuitive visualizations, and cloud capabilities enable users to derive insights from various data sources. Power BI’s versatility makes it a strong contender for organizations deeply embedded in the Microsoft ecosystem.

Tableau by Salesforce

Acquired by Salesforce, Tableau is known for its interactive data visualizations and data exploration capabilities. It empowers users to uncover insights from complex data sets. Tableau’s strong focus on visual storytelling and analytics makes it a go-to choice for organizations aiming to communicate data insights effectively.


Embedded BI tools have revolutionized the way businesses approach data-driven decision-making. By seamlessly integrating analytics into existing applications, organizations can harness the power of insights without disrupting their workflow. As the importance of data-driven decisions continues to grow, companies like Astrato play a pivotal role in providing robust embedded BI solutions that empower businesses to thrive in a competitive landscape.

Learn more about utilizing Astrato as an embedded analytics tool by booking a demo here!