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Simpson's Paradox - The Danger of Over-Aggregation | Astrato Analytics
Data analytics and visualization
January 30, 2023

Simpson’s Paradox: The danger of over-aggregation

Picture this: You’re the manager at a telemarketing company and you want to look at your employee performance. Specifically, you want to view employees’ average time spent on calls, and their average sales amount per call. You create a scatterplot…
How to build a data app | Astrato
Cloud BI
January 18, 2023

How to build a Data App

The power of Data Apps to transform a business’ operations cannot be understated. Our previous article highlighted various use cases for Data Applications, including improving logistics, personalizing marketing efforts, and even utilizing data to improve a company’s financial health.  However,…
Piers Batchelor - Why data literacy isn't the silver bullet to analytics success
Cloud BI
January 16, 2023

Data literacy isn’t the silver bullet to analytics success

Why devote time and resources to instructing individuals who lack curiosity or motivation? Whilst this challenging idea applies to much of how we spend our working life, it also applies to something that you and your colleagues reading this likely…